You’ve probably heard talk of SSL and website security in the past few months, and you may have noticed your web host or other marketers trying to push you to purchase an SSL certificate. This isn’t just a marketing scam – it’s essential to the future of your online presence. We’ve been working to implement […]
Digital Marketing Blog
Can Social Media Help Your Dental Practice?
by Kristin SinghasemanonFirst published in the Nugget by the Sacramento District Dental Society October 2014 We’ve all heard the statistics. 74% of online adults are using social media. The average Facebook user spends 40 minutes a day on the platform. 100 million people use Twitter each day. You know your patients are on social media, […]
How do I share my post on Facebook the way you did?
In my business, working with social media is like second nature. I do it every day, so it seems simple. Sometimes when I think about teaching social media to others, I feel like I need to teach the advanced concepts – cutting edge strategies and techniques. What people in my industry easily forget, myself included, is that […]
Are QR Codes Effective? 4 Steps to Make Sure Yours Are
QR codes can be incredibly effective when used well, but many businesses haphazardly publish QR codes without really thinking through their strategy. While I love seeing QR codes incorporated into creative designs, what really determines their effectiveness are three factors: Where the consumers physically are when they access the code What value they get from […]
Finding Opportunity in Online Criticism
by Kristin Singhasemanon First published in the Nugget by the Sacramento District Dental Society November 2012 As a dentist, you sometimes have no choice but to make your patients uncomfortable. You poke and prod in their mouths, often giving shots, drilling, maybe cutting. They may leave your office feeling numb, sore and unable to eat. […]
Don’t Get Fooled by Free Search Engine Submission Offers
So you’ve got a website, and now you need to get the word out and attract visitors. You know search engines are the best way to do this, so you’re eager to get your site indexed. Maybe you’ve read about submitting your site to search engines, or a Search Engine Optimization (SEO) company has promised […]
The New Google Local
Do you run a local business and want to be found online? Have you claimed your Google Places page and worked hard to climb in the rankings? Maybe you’ve gotten reviews, added pictures, or posted monthly specials. Maybe you’ve seen your 3rd party reviews come and go. The game has changed. Google Places is gone. Don’t […]
Do Website Graders Really Work?
When I first started out with Search Engine Optimization (SEO), I would sometimes come across a ‘website grader’ that purported to have all the answers. Plug in your url, and it will tell you exactly what you need to do to rank well in search engine results. There are still many of these tools out […]
Add Video to Your Website
You see video everywhere. You’ve been told you should do it. Maybe you’ve even seen the stats that show how much better video converts. But it’s really overwhelming, too. Let’s say you’ve taken that important big step and created your first video. Now you’re ready to add it to your website, but how? Sure, you […]
Make the Most of Your Groupon Marketing
Daily deals are the latest trend in internet marketing. You’ve probably heard of them, and may be on a couple of lists yourself. I receive daily emails from Groupon, Living Social, and BtoB City, a new daily deal site for businesses. I saw a terrific example last weekend of how one business is on track […]