Have you heard the buzz about Facebook Pages this week? Facebook is always changing things up, but this is big! And, for once, the new features are bringing shouts of glee instead of the usual groans.
I’ll give you a link in a minute to see an overview of all the changes, but first I want to point out a couple of things I think will make the biggest difference for business owners.
First, Facebook has FINALLY given us notifications! That’s right. Up until now, there was no way to be notified if somebody posted or commented on your Facebook Page. You actually had to go check it all the time, just to make sure you didn’t leave someone hanging who might have made a comment or asked a question. People came up with funny round-about solutions, like ‘liking’ their own business posts (as themselves), so they’d be notified. (You know – the same way you can get email notifications on your friends’ posts you’ve ‘liked’ or commented on…)
Notifications for Facebook Pages have been requested forever (well, since the beginning of FB Pages, I suppose), and now Facebook has finally come through.
The other big change you should really pay attention to is that you can now be your business, on Facebook. Think about the most common ways you interact with Facebook Pages yourself – you ‘like’ businesses, you post on their pages, you join in on their discussions… Now your business can do all these things, not just you, personally. You can’t go out and start asking to be everybody’s friend, but you can ‘like’ other businesses and join their discussions. This is a great way to help out your business partners, and will get your business noticed as well. Just like any other social media – offer valuable input, don’t oversell yourself, and people will gravitate to you for your expertise and helpfulness.
For a short video outlining all the new changes, take a look at Social Fresh. You can login to upgrade your Page any time, so get on it! If you don’t choose to upgrade right away, all Facebook Pages will be upgraded automatically on March 1st.