Your website is a long term investment that you hope will serve your business for years to come. But technology changes fast, and the digital marketing landscape changes even faster. The average frequency to redesign a business website is between 3-5 years.
Sometimes you can easily make the updates you need to your current website, but often it would involve less time and less cost — and yield better results — to start over. Even in these cases, it is important to thoughtfully port over some of your existing content and to take steps to ensure you do break incoming links or sacrifice your current search engine ranking.
We offer both updates to current websites and complete redesigns. We will advise you as to which option would best serve your particular situation. Some of the factors that impact whether we can work within your existing website structure include:
- The platform your website is built on and if it supports the features you want
- Your backend codebase and whether it adheres to current best practices
- Whether your site is mobile responsive or not
How do you know when it’s time to for a change?
Your website does not work well on mobile devices
In recent years, this has been one of the most pressing reasons we have recommended website redesigns. According to Statista, almost 50% of U.S. internet views in the 4th quarter of 2019 originated from mobile devices. Google now has a “mobile-first” indexing policy and uses mobile compatibility as a ranking factor. Mobile-responsive development is essential to reaching any goal you hope to achieve with your website.
Your website looks old or out-of-date
Not only does technology change quickly, but digital design does too. This is often the factor business owners notice the most, and first making a good first impression to your visitors is indeed important. If you’ve had your website for awhile, you may be ready for a face lift. If you didn’t have money to invest the first time around and put something together yourself, maybe it’s time for a more professional web presence.
You’re not getting the results you want, or that you used to get
Maybe you like the look of your site, but it’s just not generating the business you had hoped. This can be caused by several things. Are people finding you online? When people find your site, are you able to convert them into customers? Do you have tracking in place to help you find the answers to these questions?
You’re ready to add new features
Maybe you’ve done everything right so far, but the internet is just racing a step ahead. These days, a site almost seems incomplete without the social media links, fresh content and dynamic features.
We offer a wide variety of services to redesign or upgrade your website:
- helping you get started with content marketing
- adding a lead-generation offer to build your email list
- auditing your site for SEO optimization and performance
- conversion optimization to get more visitors to take a desired action
- complete website redesign