Do you run a local business and want to be found online? Have you claimed your Google Places page and worked hard to climb in the rankings? Maybe you’ve gotten reviews, added pictures, or posted monthly specials. Maybe you’ve seen your 3rd party reviews come and go. The game has changed. Google Places is gone. Don’t […]
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Do Website Graders Really Work?
When I first started out with Search Engine Optimization (SEO), I would sometimes come across a ‘website grader’ that purported to have all the answers. Plug in your url, and it will tell you exactly what you need to do to rank well in search engine results. There are still many of these tools out […]
Add Video to Your Website
You see video everywhere. You’ve been told you should do it. Maybe you’ve even seen the stats that show how much better video converts. But it’s really overwhelming, too. Let’s say you’ve taken that important big step and created your first video. Now you’re ready to add it to your website, but how? Sure, you […]
Make the Most of Your Groupon Marketing
Daily deals are the latest trend in internet marketing. You’ve probably heard of them, and may be on a couple of lists yourself. I receive daily emails from Groupon, Living Social, and BtoB City, a new daily deal site for businesses. I saw a terrific example last weekend of how one business is on track […]
Facebook Pages: New and Improved
Have you heard the buzz about Facebook Pages this week? Facebook is always changing things up, but this is big! And, for once, the new features are bringing shouts of glee instead of the usual groans. I’ll give you a link in a minute to see an overview of all the changes, but first I […]
Which WordPress Calendar Plugin Should I Use?
I’ve been working with some WordPress sites lately, and I find myself testing out several plugins for the same function before settling on the best one for the particular situation. I thought I’d share some notes about the pros and cons I’m finding about each calendar plugin as I go along to make it easier […]